The Intricate, Invisible Process of Charging a Credit Card Online

The items have been added to the cart, shipping charges have been determined, and now it’s time for the final step of checkout: payment. While accepting online payments can seem like an effortless process compared to running transactions at a brick and mortar store, there is still a detailed set of systems in place that conduct the flow of funds from customer to merchant. The two main components of charging…

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Mineful and Shopify Combine to Provide Marketing Intelligence

Consumers are bombarded with email offers. Retailers need to engage consumers rather than use email as a channel to send coupons. Big retailers like Target understand targeting and use their own analytical tools to segment their customers and send the right offers, to the right customers, at the right time. For small online retailers, the cost of implementing eCommerce intelligence solutions is prohibitive, which is why Mineful and Shopify have…

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Researching Market Niche: Finding the Perfect Product for Your Ecommerce Store

What is a niche market? Simply put, a niche market is a specific market that caters to a generally smaller, albeit more focused group of consumers. This is not to say that running a niche ecommerce store is less profitable; on the contrary, offering these specialized products is often an excellent option for small businesses that cannot compete with larger online retailers. Riding the long tail of success Niche ecommerce…

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Free Shipping Online: A Powerful Conversion Tool

Despite the costs to ecommerce stores, free shipping remains a powerful incentive proven to convert sales. Here are some of the forms that “free” shipping can take: Sitewide – If your profit margin supports it, you can offer free shipping on all the products you carry. With Membership – Customers receive free shipping if they pay an annual fee (for example, Amazon Prime’s free two day shipping) or hold a…

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Shipping Online: The Buck Starts Here

When customers shop online, a vendor’s shipping costs can become as important as merchandise prices, item selection and customer service. Let’s examine the costs, both financial and figurative, to customers, merchants and the world in general. Cost to Consumers In general, domestic shipping for online stores is broken down by shipping destination and weight (this excludes any free shipping deals or flat rate shipping offered by ecommerce vendors). Most online…

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How to Create an Online Store That Can Run without You

You’ve got a successful online business bringing in steady revenue, and supporting your life-style. But how do you take that business to the next level? You continue to earn money from your business even while you are on vacation, or enjoying your favorite hobbies. Creating a solid foundation for your business to continue without you is the true way to wealth, and is the dream of many business owners. Neil…

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Search Engine Optimization and Marketing Tips & Tricks for eCommerce Websites

While it’s safe to say that most small online businesses are looking to increase their search engine visibility, investing heavily in higher rankings and increased clickthroughs isn’t always a viable financial option. However, search engine optimization can be within anyone’s grasp by employing some of these tried and true SEO techniques for eccommerce sites. Create Your Own Unique, Original Content While helpful and easy to integrate, manufacturer and designer generated…

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How To Become Rich Running Your Online Store

Of the many reasons to start an online business, financial gain ranks among the highest. But did you know there are only a finite number of ways you can become rich? Neil Patel of Quicksprout explains the 4 ways you can become rich: If that is your only option you better be willing to do whatever it takes. If you aren’t you better learn to or don’t waste your time…

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Finding The Right Ecommerce Platform For Effective SEO Strategies

From dozens of popular options, picking the right eCommerce can be a hard choice. A question that comes up frequently is, “How do I find the best eCommerce platform?”. MikeCP for SEOMoz highlights some of the some of the must have features when evaluating the SEO capabilities of any eCommerce platform. Whether you’ll be selling home-made goods, or drop shipping, you’ll want to make an informed decision from the start….

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Building on Success: Buying a Pre-Existing Online Store

Purchasing a pre-existing ecommerce website is an excellent way to quickly launch yourself into the online market and build on an already established foundation, though it’s not without its own particular difficulties. This article will examine some of the advantages and pitfalls involved with buying a pre-existing online store. Advantages of buying an eCommerce store As you might imagine, there can be many advantages to buying a pre-existing online store….

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