Category Archives: Selling Strategies

Free Shipping Online: A Powerful Conversion Tool

Despite the costs to ecommerce stores, free shipping remains a powerful incentive proven to convert sales. Here are some of the forms that “free” shipping can take: Sitewide – If your profit margin supports it, you can offer free shipping on all the products you carry. With Membership – Customers receive free shipping if they pay an annual fee (for example, Amazon Prime’s free two day shipping) or hold a…

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Shipping Online: The Buck Starts Here

When customers shop online, a vendor’s shipping costs can become as important as merchandise prices, item selection and customer service. Let’s examine the costs, both financial and figurative, to customers, merchants and the world in general. Cost to Consumers In general, domestic shipping for online stores is broken down by shipping destination and weight (this excludes any free shipping deals or flat rate shipping offered by ecommerce vendors). Most online…

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